Sara Frisk

Senior Advisor, Product (Cortico)

As a CCC Senior Advisor and Vice President of Product at Cortico, Sara brings deep expertise in human-centered design, research, and product development. Most recently, she spent seven years in Salesforce’s Office of Innovation, spearheading a suite of internal products aimed to deepen executive engagement. Experimenting with Salesforce technologies, she led multi-disciplinary teams through research, prototype development, incubation, and user testing and drove collaborations with external design and technology partners from ideation to launch.

In her eight-year tenure at IDEO, Sara established communication design as a discipline in the Chicago studio and was a long-standing Portfolio Director, guiding work across digital and physical environments. With deep roots in the design community, she served on AIGA’s National Board of Directors, and as Chief Creative Officer of Uptake, a predictive analytics startup in Chicago.

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