The primary aim of the Center’s work is to create social benefit, as expressed through our Approach, Lab Projects and Field Projects. The Center also works with commercial collaborators to explore “dual use” applications of research that may be relevant to commercial interests. We only accept funding for work that is aligned with our research and project aims, with a preference for long-term funder relationships.

Founding support for the Center’s launch includes multi-year commitments from Reid Hoffman (general operating support), McKinsey & Company (for developing tools for modeling stories and audience networks), the Media Lab consortium. As it grows, the Center will continue to add funding from value-aligned philanthropic, government, and corporate organizations.